Following a fellow blogger is a commitment that I take seriously; I have no desire to fill my inbox or Reader feed with material that I will ultimately ignore or delete.
The initial impulse to fuel a follow is based on three simple criteria:
- First impressions: does the blog immediately indicate the focus or purpose of the author? If I meet up with a mutual interest, or a unique perspective, I am tempted to investigate.
- Content: Is there substance to the post – something that triggers a response and makes me want to continue my perusal? I can overlook grammar mistakes and shoddy composition, if I think the content is worth while.
- About page: I always check the about page to make sure the author is authentic. Background or identifying information is not as important as an indicator of commitment – show me passion and motivation. The about page can make or break my decision to follow. I won’t be following if I see this:
This is an example of an about page….
Blogging is a powerful platform for communicating ideas that has certainly enriched my life experience. I am always on the lookout for new connections.